VML Achieves Global Winning Streak with Trio of Major Awards
VML earns top honors across Fast Company, Campaign Brief, the Gerety Awards
NEW YORK, Sept. 15, 2025 /PRNewswire/ -- VML's global network received a trio of prestigious honors this week, being recognized by Fast Company, Campaign Brief, and the Gerety Awards. The agency continues to demonstrate how blending creativity, innovation, and cultural insight delivers human-first work that resonates.
Fast Company: No. 3 on 100 Best Workplaces for Innovators
Fast Company named VML the No. 3 company on its seventh annual 100 Best Workplaces for Innovators list, which celebrates organizations that embed innovation across every level. VML earned its spot by fostering a culture that empowers employees to solve real-world challenges through creativity and technology. Notable projects include:
- SupportBelt: Developed with Ford, this seat belt accessory improves comfort for breast cancer survivors, addressing an often-overlooked challenge. The product launched during Breast Cancer Awareness Month, sold out within 36 hours, and earned national media coverage, along with a 96% positive sentiment on social channels.
- Copper Skin: In collaboration with Movistar Colombia, VML repurposed outdated copper cables into protective garments for children with Butterfly Skin disease, improving mobility by 70% and advancing sustainable innovation.
- The Outside Book: Designed for Fruittella, this sunlight-activated children's book encourages outdoor play and exploration, achieving over 300 million impressions and 257% higher engagement than benchmarks.
The agency's innovation is fueled by maximizing WPP Open, a proprietary AI-powered marketing operating system, and programs like Open Everydai that help teams apply emerging technologies and tools in transformative ways. As well, agency initiatives such as THRIVE career development, mentorship, wellness days, and Employee Resource Groups ensure employees feel supported to experiment, collaborate, and push boundaries.
Campaign Brief: APAC Network of the Year
VML has been named APAC Network of the Year in Campaign Brief's The Work 2025, climbing from its No. 3 ranking in 2024 to claim the top spot with a commanding 148 Acceptances. The achievement caps a steady rise for VML in the region: from No. 12 in 2021, to No. 7 in 2022, No. 5 in 2023, and No. 3 in 2024 — culminating in No. 1 this year.
VML's presence across the region was underscored by agency-level wins: ranked No. 1 in Australia, New Zealand, and Singapore, and No. 2 in Thailand.
The recognition also reflected a series of standout market performances. VML Australia (35 Acceptances) and VML Thailand (34) ranked No. 4 and No. 5 respectively in the APAC agency table. VML Manila and VML Singapore each contributed 20 Acceptances, while VML New Zealand added 18. Rounding out the success, VML Taiwan (10), VML Malaysia (6), and VML Indonesia (5) made their mark as well.
Gerety Awards: Global Network of the Year and Agency of the Year
For the second consecutive year, VML was named Global Network of the Year at the Gerety Awards. In 2025, the network collected 50 honors across categories, including nine Gold, 14 Silver, five Bronze, and 22 Shortlists.
Adding to this success, Scholz & Friends, a VML company based in Germany, was named Global Agency of the Year. This recognition highlights the strength of VML's agencies across markets, underscoring the network's ability to consistently deliver creativity that resonates on a global scale.
VML's honors underscore its commitment to inclusive, impactful campaigns that drive meaningful connections for clients and communities.
"We're incredibly proud of the momentum VML continues to build," said Jon Cook, Global CEO of VML. "These achievements reflect the brilliance of our people, our deep partnerships with our client partners, and leading with our human-first creative philosophy."
VML attributes its continued success to seamlessly integrating world-class creativity and technology to create connected brands that drive growth. The company's focus on understanding consumer behavior and leveraging cutting-edge solutions has consistently delivered measurable results for their partners.
Cindy Rose, CEO of WPP, added: "I'm thrilled to see VML recognized for their world-class creativity and innovation on a global scale. They connect with audiences in ways that matter and help clients navigate complexity while unlocking new opportunities for business success."
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML's specialist health network, VML Health, is also one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X #WeAreVML.
Media Contact
Lisa Gruber, Associate Director, Communications
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